Surf

In the early 1970’s,  frozen acai pulp began to travel from the Amazon to northern Brazilian cities.

In the 80’s,  it was legendary Brazilian Jujitsu founder Carlos Gracie who likely popularized the acai bowl (frozen acai pulp blended with banana) in southern cities like Rio de Janiero.  

Carlos Gracie established his own brand of diet called the Gracie Diet which sought to maximize the performance of his fighters.

As time went on Brazilian surfers and fitness enthusiasts began to partake in the acai bowl trend through the 90’s.

In the 2000’s organic acai pulp first boarded a flight to the USA- the party was only just beginning.  Hawaii and Southern California became the first places where the acai bowls really found a home.

It was popularized by surfers who sought a tasty and healthy after session pick-me-up.

Acai bowls and smoothies can now be found almost all over the world, where they have become a staple, and beyond.